Naming

  • Wei Lai, ‘ 魏莱 ’, has the same Chinese pronunciation as ‘future(未来)’.

Education 🎓

  • School of Design, The Hong Kong Polytechnic University, Hong Kong SAR, China

  • Central Saint Martins, University of the Arts, London, London, UK

    • MA. 2013 – 2015, Character Animation, specializing in 2D Animation, Computer Art, and Illustration.

  • College of Animation and Digital Arts, Communication University of China, Beijing, China

    • BA. 2008 – 2012, Animation, specializing in 2D Animation, Motion Images, Film Editing, Computer Art, Interaction Design, and Illustration.
    • ‘08 - ‘20 Arts Porfolio"

Experiences in Universities

Experiences in Industry

  • 2023, Cameraman, Public Art Commission Treatment III, Melbourne
  • 2017-2022, Visual Designer, Arts College, Chongqing University of Education, Chongqing
  • 2019, Animator, Minsheng Bank, Beijing
  • 2017-2019, Instructor&Consultant, Art Creativity Global, Chongqing
  • 2017, Cameraman and filmmaker, Fwong Makeup &Styling Studio, Chongqing
  • 2017, Visual identity designer, Cube Art Centre, Chongqing
  • 2016, Filmmaker of post production, Dr.Ray Ltd, Zhuhai
  • 2016, Animator of Experimental Film, Reorder Film Production Studio, Berlin
  • 2014, Stop-motion Designer and Animator, Now They Are Here, Now They Are Not, English National Opera, London
  • 2014, Visual designer and filmmaker of post production, Streetstories Social Network, London
  • 2014, Filmmaker of Adverse Reaction, The Old Operating Theatre, Museum Herb Garret, London
  • 2009, Design Assistant, Zendai Art Centre, Shanghai

Projects

  • 2020 Project Second Leader, Design and development of data visualization-based learning analysis system for the Science and Technology Research Project of the Municipal Education Commission
  • 2019 Project Leader, ‘Five-Dimensional’assessment and evaluation system of Illustration Design for University-level project
  • 2019 Participated in ‘1+1+1’experiential teaching mode of fashion design for University-level project
  • 2017 Participated in Chongqing municipal-level project-speciality visual communication design department

Publication

Recognition

  • 2021 Best Presenter Award in the 12th PhD Colloquium on Design Research, hosted by Tsinghua University’s Academy of Arts & Design
  • 2019 Product design “Continuing"primary selection to The 13th National Exhibition of Fine Arts, China
  • 2016 Animation won the second place of the best 2D Animation Animex Awards 2016, NY.
  • 2016 Animation were selected Semi-Finalist International Open Film Festival (IOFF), NY
  • 2015 Animation won the second place of the best 2D Animation in The World Animation Celebration, CA.
  • 2015 Animation official selection to British Animation Awards, London.
  • 2015 Animation official selection to Semifinalist Adobe Design Achievement Award.
  • 2015 Animation official selection to Taiwan International Children’s Film Festival, Taiwan.
  • 2015 Animation official selection to China Independent Animation Film Forum, Nanjing.
  • 2015 Animation official selection to Lascatolablu ENJOY! Animation Film Festival, Italy.
  • 2015 Animation official selection to AnimaSyros International Animation Festival, Greece.
  • 2015 Animation official selection to India International Children’s Film Festival, India.
  • 2015 Animation official selection to Near Nazareth NN Festival.
  • 2015 Animation official selection to Blackbird Film Fest.
  • 2015 Animation official selection to Chinese Women Film Fest.
  • 2015 Animation official selection to Queen City Film Festival.
  • 2015 Animation official selection to Visionaria Film Fest.
  • 2015 Animation official selection to Title Ruse Film Festival.
  • 2014 Animation official selection to IN. S. A. N. E. Animation Film Festival.
  • 2012 Animation mentioned award in China Graduate Animation Competition, Beijing.
  • 2012 Animation mentioned award in Beijing Film Academy.
  • 2012 Animation mentioned award in Animation Competition, Beijing.
  • 2009 Won the third prize of MLBTM graffiti Competition.
  • 2008-2012 Won the Outstanding student.
  • 2008-2012 Won the Third-class scholarship

Exhibition

  • A Technological Perspective on Fahion Design, First China Fashion Industry Innovation and Entrepreneurship Conference, Hangzhou, 2019
  • ‘iSTART Children’s Art Festival’ at A4 Museum,Group Exhibition, Chengdu, 2019
  • ‘Independent Animation Film Screening’ at The Post Mountain Gallery Group Exhibition, Beijing, 2019
  • ‘24 Frames Childhood’at Chengdu Contemporary Image Museum Group Exhibition, Chengdu, 2019
  • ’+8 Chinese Independent Animation Screening’ at A4 Art Museum, Group Exhibition, Chengdu, 2019
  • Taiwan International Children’s Film Festival 2016, Tour Exhibition, Taiwan, 2016.5-2015.8
  • ‘CUT’in The Old Operating Theatre, Museum Herb Garret, London, Group Exhibition, London, 2012

Conferences

  • 2023.10 Presenter The 2023 Conference on Computer Supported Cooperative Work and Social Computing, Minneapolis
  • 2023.10 Presenter The 10th Congress of the International Association of Societies of Design Research, Milano
  • 2023.7 Invited speaker The 10th China Visualization and Visual Analytics Conference, Chongqing
  • 2022.11 Presenter International Conference on Advances in Mobile Computing and Multimedia Intelligence, Virtual
  • 2021.12 Presenter The 9th Congress of the International Association of Societies of Design Research, Hong Kong
  • 2021.4 Presenter The 12th PhD Colloquium on Design Research, Beijing
  • 2019.12 Presenter ‘Wide Vision’International Forum of Visual Culture 2019: The View of Cross-disciplinarity, Guangzhou
  • 2018.11 Invited speaker Delivered a speech in Animation Scholars Roundtable Forum (Chengdu) and Western Universities Students Animation Festival Academic Proseminar
  • 2018.11 Invited speaker The 3rd Annual Conference of Chinese Animation Studies, Chengdu
  • 2018.10 Presenter Delivered a speech in China Youth Animation Scholars Forum, Beijing
  • 2018.9 Presenter The 3rd International Conference on Education Research and Reform, Macao

Expertise

  • Languages: Mandarin (native), English (fluent).
  • Research Methods: Mix methods, Lab experiment, Discourse analysis, Multimodal discourse analysis, Case study, Semi-structured interview, Survey, Thematic analysis, Speech analysis in phonetics, Corpus analysis.
  • Design Methods: User-center design, User Experience Design, User Test, Participatory Design, Laddering interview.
  • Research Tools: Eye tracking, ELAN, CLAN, SPSS, R, Praat, NVivo, Prism 9, VOSviewer, Microsoft suit.
  • CAD Tool: Adobe suite, TVPaint, Final cut pro, Nomad, Reality Composer, Procreate.
CV